Terry Cox - SEM, SEO
"Holistic Search Marketing Management"
   
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Latest Blog Posts...
URL Parameters for SEO Newbies

Ever wondered what the question marks and ampersands are for that you see in many URL’s?  The fact is they can serve a lot of uses, and can also cause a lot of SEO headaches if not considered as part of your search engine optimization auditing.

A web address is the location of a physical ...

4/28/2009 11:40:00 PM Continue reading...
 
Google CSE and DotNetNuke (DNN)

I wanted to find a way to display Google Adsense ads for the search results on one of my DotNetNuke driven sites.  I got it to work at Celebrity Couples Online.  I'm sure there is a more professional method, but here were the steps I took.  This meth...

12/17/2008 2:23:00 AM Continue reading...
 
SEO Tips for Changing Website URL's

Going to change the URL structure of your entire website, but scared about losing your search engine rankings?  It's a common issue that I've seen impact both the largest and smallest corporations.  Here are some common exchanges with site owners or web developers as how to approach it without lo...

11/18/2008 2:37:00 AM Continue reading...
 
Checking Paid Search URLs For Errors

One challenge that large paid search advertisers inevitably face, especially when they aren’t the same group that builds the website that the traffic is ultimately being driven to, is keeping up with landing page URL's.  If the website owners move or remove a web page that you are paying to drive...

11/15/2008 3:44:00 PM Continue reading...
 
Rant: Are Spam Bots Holding Back Social Growth?

Every week I i pull up SQL on one of my hobby websites, and run the same set of statements to clear the spam from my comments and ratings sections of my pages....

delete * from comments where comment like '%http%'

Today I ran the script, and came back a half hour later to find ove...

6/17/2008 12:41:00 AM Continue reading...
 
About Me

I manage search engine marketing for a few divisions within the Disney company.  I also have a background in network administration, .NET development, SQL Server and Analytics.

 

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